AIG Malaysia Shares The Blessings With Online Campaign On Lazada
All sales proceeds from 2-31 July 2018 will be donated to charity.
PUCHONG, Jul 4, 2018 – AIG Malaysia launched its Share the Blessings campaign, a donation drive where all sales proceeds from the purchase of any of its products on Lazada in the month of July 2018 will be donated to Community Policing Malaysia.
Speaking at the Raya Open House with the residents of Kampung Seri Aman in Puchong, AIG Malaysia Chief Executive Officer Antony Lee shared that this is an extension of its #AIGJagaYou campaign, aimed at innovating the way AIG engages with all its stakeholders. The word “jaga” is derived from Bahasa Malaysia, which simply means to care for.
“We originally initiated the Share the Blessings donation drive to inculcate Jaga attitude amongst our staff and to encourage them to care for and give back to the community. It triggered such an emotional response that our staff suggested we extend the drive to include our customers and members of the public through a campaign on Lazada,” explained Lee.
“The act of providing insurance services to help our customers prepare for the unexpected and give them protection from financial catastrophe is, in essence, how AIG Jaga its customers. We are honored to be able to extend this Jaga concept and enable our customers to donate to a worthy cause while AIG continues to care for their insurance needs. Having our store on Lazada makes this process easy, convenient and accessible as you can purchase the products anywhere, any time with any of your internet-ready devices,” he added.
Throughout the Share the Blessings campaign period i.e. 2-31 July, 100% of the proceeds from all AIG insurance products purchased on Lazada will go to Community Policing Malaysia (CPM), a non-profit organization known for its work with the less fortunate and hardcore poor. Customers may choose any of these products, depending on their needs: Travel Insurance, Snatch Theft Insurance or Active Lifestyle Care.
This marks the second collaboration between AIG Malaysia and CPM, the first one being the provision of motor insurance by AIG Malaysia to CPM’s Ambulans 10sen fleet last December. It is a first responder unit comprising three (3) ambulances manned by 6 full time employees and two volunteers. Embodying the same Jaga spirit, Ambulans 10sen is used to aid accident victims, transport the poor and the ill to the hospital and to render first aid and basic medical services to in-home patients such as wound cleaning and dressing. The charge? That’s right, it’s 10sen.
CPM is founded in 2007 by Mr. Kuan Chee Heng, or fondly known as Uncle Kentang. What started out as a provider of free educational and training materials to assist community volunteers to set up patrol groups in their neighborhood, CPM has expanded its activities to provide humanitarian services to the community such as Ambulans 10sen, Library 10sen, Rumah 1 Ringgit, emergency food and medical assistance, neighborhood patrol and search and rescue mission for missing persons. The association now has 130,000 members nationwide.
“CPM consists of ordinary citizens, retired police officers and everyone who cares for the safety and well-being of the community. In today’s fast-moving world, sometimes we forget to look to our left and right to see if our neighbors have food on the table for their families tonight, or if someone is sick but is unable to go to the hospital because he doesn’t have any money. We need to Jaga each other and I thank AIG for coming forward with its Share the Blessings campaign so that members of the public can participate. I believe together we can care for the society that we live in,” remarked Uncle Kentang.
When asked about the significance of charging 10sen or RM1 for the services that CPM provides, Uncle Kentang explained that it is to allow the poor to maintain their dignity as they are paying for the services rather than getting a handout.
Also present at the Hari Raya Open house was Lazada Malaysia’s Chief Executive Officer Christophe Lejeune.
“In the last 6 years, Lazada has become the number one e-commerce player in Malaysia. A big part of this is due to brands such as AIG, who uses the platform in innovative and inclusive ways to provide customers with not just a great shopping experience, but also the opportunity to connect with and give back to the society. We applaud AIG Malaysia and CPM on this Share the Blessings campaign, and we hope this will serve as a catalyst for more Jaga initiatives on Lazada in the future."
To participate in the Share the Blessings campaign on Lazada, go to: bit.ly/AIGLazadaSTB
AIG Malaysia also accepts donation in term of goods such as articles of clothing, hygiene and personal care items, books and canned foods (non-perishables). The public is advised to pack, seal and label the items in boxes and to hand them over to AIG representatives at its headquarters in Menara Worldwide, Bukit Bintang.
Please contact CorporateCommunications@aig.com for more information.
American International Group, Inc. (AIG) is a leading global insurance organization. AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions and other financial services to customers in approximately 70 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security. AIG common stock is listed on the New York Stock Exchange.
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